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A Launch Story
Over a series of weekly posts I want to create a story around a product launch scenario. I thought it would be a useful exercise for me personally, but more importantly I believe it will be of value...
View ArticleA Launch Story – Part 2
Thanks to Steve, Jeff and Mike for their insight. You all make great points. I’m going to align with Jeff on the first step is to establish the goals for the product launch. Any tactics and strategy...
View ArticleWhere is the ‘product’ in a product launch?
Put another way, if a product is something that solves a customer problem, then a ‘product’ is all things necessary to solve that problem. Sounds simple enough but often confusing in technology...
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Product Launch Analysis: Affordable Care Act 1.0
Launch Rating: For those of my friends in technology companies you know exactly what would happen to us if we were responsible for the planning and execution of the ACA 1.0 launch. It would be short...
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Do you have the right product launch goals?
You’re working hard toward launching your next product. Your project plan is glorious. The deliverables are well defined. The activities are noted. The interdependencies are evident in the Gantt...
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